Q: What does branded initiative mean?
A: Having a branded initiative will help develop our community’s identity, marketing plan and competitive strategy. Using this initiative continuously and consistently will establish an awareness of our area that will help grow our economy, attract talent and business to our area.
Q: How long will this branded initiative last?
A: This branded initiative will be implemented over the next 3 years.
Q: How can I get involved?
A: There are multiple ways for you to get involved:
Q: How will the funds be used?
A: #believeboonecounty has engaged Swagbot Creative for marketing services and reputation management. This is a project that includes:
Q: Why is a campaign like this necessary?
A: It’s time for us to tell our own story louder and smarter in the future. In a very competitive marketplace, this initiative will advance the reputation and highlight the strengths of our community.
Q: I pay member fees to Chamber and taxes to the city and county, why do I need to contribute additional funds?
A: The idea for this initiative began with the Chamber. #believeboonecounty has become a larger grassroots effort that will require more social capital and funding than the Chamber, city or county have available. One of the weaknesses identified in this process was the image/branding issue. In order for our region to grow economically, we must address this issue. That will require a sustained commitment by everyone in our region.